Correct Email Methods For Online Marketing
Copyright © Jeff Houdyschell
http://www.eSmartJob.com
The first thing to consider with any email marketing campaign is not to offend anybody. Insult a potential customer with your message and they are sure to delete your message. Don't let this happen to you!
Email etiquette is very important, and a message that is not only well written, but written correctly earns respect and keeps your readers interested in the topic.
Here are some important guidelines to follow when writing emails to gain trust, earn respect and keep your readers interested and wanting more.
Always wrap your lines at 65 characters or less
When your readers are looking at the computer screen for extended periods of time their eyes may become fatigued. Causing them discomfort and possibly loosing interest in what they are reading. The short span of characters reduces eye fatigue and also helps to maintain their attention.
Some email clients will enforce line wrapping of received messages to around 65 characters. If not properly formatted your message will arrive looking all cut up and unprofessional.
You can achieve the 65-character limit by simply hitting "enter" at the end of the limit. When using Word as you email editor in Outlook, you can set the right indent to around 5 inches. If you are using Outlook Express you can set the line wrap to any character width you choose.
Never use all capital letters
On the Internet and in email messages, using all capital letters is considered yelling. It's okay to write some sentences and some words in all caps to stress a point, but don't over do it.
People buy from someone they trust. Emails in all capital letters are perceived as being written by someone uneducated, and have an appearance that damages the credibility of an offer and whomever presents it.
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About the Author:
-----------------------------------------------------------------
Jeff Houdyschell provides proven income opportunities, ideas and information for the best work at home jobs, visit: http://www.eSmartJob.com
For more information on this subject and more visit the eSmartJob.com article directory at: http://www.esmartjob.com/articles/articles.html
http://www.eSmartJob.com
The first thing to consider with any email marketing campaign is not to offend anybody. Insult a potential customer with your message and they are sure to delete your message. Don't let this happen to you!
Email etiquette is very important, and a message that is not only well written, but written correctly earns respect and keeps your readers interested in the topic.
Here are some important guidelines to follow when writing emails to gain trust, earn respect and keep your readers interested and wanting more.
Always wrap your lines at 65 characters or less
When your readers are looking at the computer screen for extended periods of time their eyes may become fatigued. Causing them discomfort and possibly loosing interest in what they are reading. The short span of characters reduces eye fatigue and also helps to maintain their attention.
Some email clients will enforce line wrapping of received messages to around 65 characters. If not properly formatted your message will arrive looking all cut up and unprofessional.
You can achieve the 65-character limit by simply hitting "enter" at the end of the limit. When using Word as you email editor in Outlook, you can set the right indent to around 5 inches. If you are using Outlook Express you can set the line wrap to any character width you choose.
Never use all capital letters
On the Internet and in email messages, using all capital letters is considered yelling. It's okay to write some sentences and some words in all caps to stress a point, but don't over do it.
People buy from someone they trust. Emails in all capital letters are perceived as being written by someone uneducated, and have an appearance that damages the credibility of an offer and whomever presents it.
Continued... Click Here
About the Author:
-----------------------------------------------------------------
Jeff Houdyschell provides proven income opportunities, ideas and information for the best work at home jobs, visit: http://www.eSmartJob.com
For more information on this subject and more visit the eSmartJob.com article directory at: http://www.esmartjob.com/articles/articles.html
posted by Jeff Houdyschell at
11:42 PM
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