Proven Income Opportunities Work At Home Business Blog

Sunday, December 31, 2006

Work At Home Income Opportunities Delivered Daily

Copyright © Jeff Houdyschell
http://www.eSmartJob.com


Some call it Spam, junk mail or trash, but I look at it in a different way; work at home income opportunities. Please let me explain.

When I started to work at home I signed up for every newsletter and income opportunity that I surfed into on the Internet. Then the emails started coming, and never ended. After a short period of time I started looking at them differently. I found myself looking beyond the hype and tried to look through it back to where it came from and determine what the sender, or more importantly the writer of the message was trying to make me do.

I struggled like most everyone else starting out, but got some good advice through one of the work at home programs I joined. The advice was to build a content rich site, write articles and build a list. Well I thought easy for the guru's to say that but just how am I going to do that? Where do I get the content for my site, the ideas for articles and how do I market to my list?

So by now you might have guessed it the light went on, all that "income opportunities" junk mail I have been getting is filled full of ideas and keywords for articles. And the marketing material and sales pitches were all coming in too! Not to mention the next big ClickBank item to pitch to my list.

It started getting too easy; the guru's were sending me almost everything I needed. I didn't need to search for the next big thing to promote it was getting promoted to me, just repackage, and zip it off. My Proven Income Opportunity Blog has been neglected for a few days; no problem here is an idea in my inbox, read, do a little more research, write a quick post, ping.

I was fortunate enough to build a list relatively quickly full of others wanting to work at home. The program I joined had filled my autoresponder with a years worth of follow ups but I had no idea how to put more punch into the messages or to write broadcast messages for other income opportunities. Well guess what I learned from our spamming friends? You guessed it! Marketing 101 follow the messages, the good ones all have a pattern to pull you in and then gently nudge you where they want you to go. Others scream for "urgent" action. Learn from them just don't delete it!

Some say the work at home Internet business is the hardest and most competitive Internet marketing niche, it may be but it also has the most material available to use to your advantage. It used to hate checking my email because my curiosity would have me reading all the hype and clicking links to find the easy money. But now my curiosity takes me there because I want to learn how to make real money.

Learning how to promote work at home income opportunities is pretty easy if you know where to look, check your trash.





About the Author:
-----------------------------------------------------------------
Jeff Houdyschell provides proven income opportunities, ideas and information for the best work at home jobs, visit:
http://www.eSmartJob.com

Thursday, December 28, 2006

Content Rich Creativity

We have all heard the term content-rich, but what does content rich really mean?

Content rich means different things for different individuals, because what one person finds useful, another may not. Content rich is all about providing information that is considered valuable to your target audience. Information that visitors might find useful could consist of product or industry facts, statistics, reviews, tutorials, or educational information related to a specific industry.

How to Make Your Website Content Rich

When creating a content rich website, do not be afraid to think outside of the box. Unique ideas will generally garner more attention than the mundane and more common content concepts. Over the years the unique content that has garnered the most attention, the Subservient Chicken and JibJab, may not be appropriate for a business website, there are still lots of "out of the box" things that you can do.



Here are some ideas on how you can build content for your website that will attract website visitors.

Calendar of Events

If you website appeals to a specific audience manage and maintain a calendar of events. The events should relate to a specific region or topic.

Ex. Hawaii Local Events - http://calendar.gohawaii.com/ (regional) or ex. Librarian Events - http://www.infotoday.com/calendar.shtml (topic specific events)

Sponsorships and Contests

Conducting a contest is a great way to generate interest and incoming links, everyone wants to win and in order to garner votes many competitors will tell their audience about contests and voting options.

Example: Software Marketing Resource targets software developers and software marketers. They recently held 'Software Vendor Awards'. Software developers and marketers were invited to nominate the companies they felt were worthy. The same audience was then given the opportunity to vote on the top nominees, and finally, winners were announced. Each stage of the contest resulted in buzz and increased web traffic.

Ex. - Software Marketing Resource - http://www.softwaremarketingresource.com/winners.htm

Product Reviews and Testimonials

Consumers will often refer to product reviews to discern what product they should purchase. A number of websites have capitalized on this by providing independent product reviews and or independent consumer reviews.

Manufacturers can provide product reviews for related or complimentary products. Product reviews with candid the reviews are most credible if both the product negatives and positives are illustrated.

Ex. - epinions - http://www.epinions.com

Forums / Newsgroups

User generated content is a great way to capture the keyword long tail. There is no easier way to facilitate user generated content than through the use of forums and newsgroups.

Ex. - NotePage - http://www.notepage.net/forum

Blogs

Blogs are search engine spider food. Why? Because they can provide relevant related content that is updated regularly. Use blogs to communicate with your audience.

Ex. - Security Blog - http://www.security-port.com/blog.htm

Maps

If your website is regional or local, provide tie ins to Mapquest or Google to show visitors a visual representation or directions to surrounding communities or local events.

Ex. Marriott - http://marriott.com/property/mapandnearbyairports/
default.mi?marshaCode=dentc

Photo Contests / Art Contests

Everyone loves to win. If your website targets a consumer audience, contests can be a great way to interact with your audience. Contests also make a website sticky, because contestants will frequently revisit the website to check their standing, or determine if they are an actual contender. Many contestants will link to the content from blogs encouraging their readers to vote. All in all, contests can result in extra attention.

Ex. - Dog Photo Contest - http://www.pamperedpuppy.com/contest/index.php Videos ex. - Dog Breed Videos - http://www.dog-pound.net/videos.htm

Stump the Expert / Knowledgebase / Q&As

Frequently asked questions have been dropped for a more modern approach to question and answers. Post "stump the expert questions" or construct a comprehensive knowledgebase of related information.




Writing Articles / How to Guides

When writing your articles, think about what your website visitors want to know, not what you want to tell them. In other words write for your audience not for yourself. Not only does an article archive gradually expand a site, it gives webmasters the opportunity to optimize for a variety of phrases and to educate their audience. How to articles are always a great website addition.

Ex. - Small Business - http://www.small-business-software.net/free-website-content.htm

Niche Directories / Lists

Topical portals have long been a popular on the web. Authority sites that focus on niche markets generate interest. Niche sites can be comprised of lists of helpful tools, the best niche blogs, popular news stories, industry specific terminology, and industry resources.

Ex. - Podcasting Tools - http://www.podcasting-tools.com

Copying or replicating a service or information on another website, while possibly still of value, will not usually generate as much interest as a new concept. Do not be afraid to reach outside the boundaries of your website to provide quality content.


---------------------------

About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.





-----------------------------------------------------------------
Posted By Jeff Houdyschell providing proven income opportunities, ideas and information for the best work at home jobs, visit:
http://www.eSmartJob.com

Tuesday, December 26, 2006

Make Your Promotional Emails Worth Reading

by Nick Usborne, of www.ExcessVoice.com

The secret to improving your email readership and response is to make it worth the reader's time. Is your email useful, timely, relevant, entertaining or unique? Does it make the reader feel special, important, or privileged? Creating promotional content that stands up to any of these adjectives requires some thought about your readers' needs and desires - while keeping your own objectives in mind, of course.

In this issue, our friend and copywriting expert, Nick Usborne, talks about three approaches to content creation and provides great tips to help you get started.

Companies and organizations often struggle over what to "do" with their email marketing. What should they say in their emails? What should they talk about? What information or promotions should they include?

These companies know there is a potential gold mine in their subscriber lists, but have yet to figure out how to make the most of the opportunity.

The three approaches to email content creation:

If you study the marketing emails you receive from other companies, they probably fall within one of three categories.

  1. Purely promotional
  2. Informative and promotional
  3. Entertaining and promotional

Purely Promotional

You know the kind of emails I am talking about. They are the email equivalent of flyers or coupons. You get a short email telling you about a great product or service, often with a special offer included.

These may be welcome if you are a serial-buyer of those kinds of products or services. However, the straight sales approach to email marketing is basically "interruption marketing". You interrupt someone with your sales pitch in the hope that a small percentage will be persuaded to buy.

These interruptions are no more welcome than TV ads. You'll get some results, but you're limiting your opportunity.

Informative and Promotional

These emails come from companies that seek to do a little more. They deliver useful, timely and interesting information to their subscribers.

The information and tips they provide are, of course, associated with the products and services they provide.

As an easy example, let's look at Constant Contact. A while back I signed up for a trial account, and started to receive emails from them. These emails didn't simply seek to sell me a paid-for account or upsell me in some way. Each email delivered useful information for anyone involved in email and newsletter marketing.

The result? Emails from Constant Contact get opened. I open them because I know I might learn something useful and new.

Do they also pitch their services? Sure they do. But that's OK. The pitch has become contextual. It's not a traditional sales pitch, it's the offering of a service that can help me improve my email marketing results - and they take the trouble to tell me how.

You'll see the same approach in traditional direct mail. You get the junk mail that simply pressures you to buy, and sells "at" you. And then you'll get those longer direct mail packages that include tons of useful and new information on a particular topic. The latter approach is the one that builds you a real business with a growing subscriber list.

Informative email campaigns built loyalty and interest. And they build trust. Become a trusted provider of useful information and you also gain the status of a trusted vendor.

Entertaining and Promotional

This approach isn't so common, but can work very well.

As an example, let's look at Lands' End. They used to send out simple, promotional emails, pitching various clothing items.

Then someone there had an unusual idea. Now those emails start by telling a story. These are human interest stories, always well-written and always worth reading.

In each email, after the story, they feature the clothes they want to sell.

The result of this change in approach? Their subscriber list grew from 20,000 to 500,000 in two years.

Why? Because their emails became interesting and engaging. People opened them and forwarded them to their friends.

That's what happens when your emails are worth reading.

Nick Usborne is a copywriter, author and speaker. You can access his newsletter articles on writing for the web, emails and newsletters at www.ExcessVoice.com. Download his free 35- page guide, "Writing for the Web #1" when you sign up for his newsletter.

Saturday, December 23, 2006

Does Pay-Per-Click Work

Promoting your internet business can be a tough task. The costs of traditional advertising are prohibitive. It can cost as much as $50,000 to run a print advertisement in a prominent publication. It can cost much more than that to produce and run a TV commercial, especially if the commercial airs during peak viewing hours. Online marketing is a problem too, because it is extremely difficult and takes a long time to climb to the top of the search engine rankings.


So, what should you do? Well, you will need to do rely on the same thing all internet businesses do when they first start out. Of course, we are talking about pay-per-click (PPC). By advertising with pay-per-click, you pay a certain price per click to be listed near the top of the first page of the search engines for your chosen keyword or phrase. Every time someone clicks on your PPC ad, you pay for that click.


If you have never used PPC before or do not know what it is, perform a search on any search engine and you will notice that at the top or to the side of the search results you will see a section called "sponsored links." These are websites that are paying a certain amount per click to be listed there.


PPC can be very expensive depending upon what keyword you want to receive clicks for, but there are ways to budget your money wisely so you can maximize the effectiveness of your PPC marketing campaign without having a ton of money to spend. Some of the companies at the top of the sponsored links section might be bidding up to $20 per click for certain keywords. Insurance companies such as Geico and Progressive often bid up to $25 per click for the keyword "auto insurance."


However, for most keywords, you can bid relatively low and still get a lot of clicks. Each PPC service has a traffic calculator that tells you how many clicks you will receive given a certain bid price and daily budget. So, if you want to spend $0.50 per click, you can put that bid into their traffic calculator and it will tell you how many clicks you can expect to receive at $0.50 per click and how much that will cost per day. The traffic calculator will also tell you what your position will be (the higher your bid price, the higher your position will be within the sponsored links section for that keyword).


There are several PPC programs that you can use to receive traffic. There is Google Adwords (spans several engines, including Jeeves, AOL, and Google), Overture (Yahoo and other engines), Miva, and many others. They are all reliable, and they will all deliver traffic to your website.


The most important part of PPC advertising is knowing what keywords or phrases to bid on. You have to remember that most people using a search engine are only looking for information, and are not seeking to buy a product or service. So, if you are using PPC to get traffic to your website in order to sell something, make sure you bid on a keyword that will bring you customers who are looking to make a purchase and are not there just to glean information.


For example, if you are selling Vitamin A on your website, and you bid on the keyword "Vitamin A," you are going to receive a lot of traffic from people who visit your website merely to read what is there, because they are probably just looking for information about Vitamin A and do not want to buy it. Instead, you should bid on the phrase "Buy Vitamin A." In this manner, you will only receive qualified traffic from people that are looking to buy vitamin A, which will increase your sales and allow you to get more bang for your marketing buck.


PPC advertising is the most effective form of advertising on the internet, so you should use it when launching your new internet business. Just make sure that you bid within your budget and use specific keywords or phrases so that you will receive qualified traffic, and you will do fine.


About the Author: Jim Pretin is the owner of http://www.forms4free.com, a service that helps programmers make free HTML forms.



-----------------------------------------------------------------
Posted By Jeff Houdyschell providing proven income opportunities, ideas and information for the best work at home jobs, visit:
http://www.eSmartJob.com

Wednesday, December 20, 2006

Anatomy Of A Web-Advertising Campaign

Anatomy Of A Web-Advertising Campaign
By Jerry Bader (c) 2006

In The Beginning There Was Marketing
Anyone in business who has any interest in using the Web to
further his or her business is well aware of "search engine
optimization." Not a day goes by that my email in-box isn't
loaded with information on how to get the best search engine
results, and not a week goes by that a client or potential
client doesn't request that their website be not just search
friendly but search engine fanatical.
For some time we have been preaching the importance of
delivering the marketing message and that your message should
not be corrupted or distorted by techniques aimed at attracting
search engine robots while driving away real people who may
actually be potential customers.
Now I realize that in many circles this attitude is considered
outright heresy, but hopefully there are a few marketing types
around that understand websites have to deliver more than
miscellaneous random eyeballs; websites have to deliver a
message that is memorable, understandable, useable, and if
you're really good at your job, information that can be
incorporated into your audiences' belief system.
With that in mind we were pleasantly surprised when Google the
primary target of this SEO obsessive compulsive frenzy of
technical slight-of-hand announced that they were instituting
Google Video Ads and to add a little icing on the cake, they
purchased YouTube adding to their already considerable
investment in Google Video. Somebody at the big "G" thinks
video is a viable Web-medium even if the purveyors of search
engine fool's gold would have you believe otherwise.
The list of companies, including Forbes, Amazon, Wyeth, and
Ford, delivering Web-audio and Web-video grows daily and we are
not just talking about major corporations. Small companies are
using multimedia to get the edge on their larger competitors
who still have their heads buried in the search engine
optimization sand.
Acknowledging All The Issues
In developing our campaign to promote the use of Web-audio and
Web-video as an effective method of delivering marketing
messages over the Web, we identified four key issues that would
have to be addressed:
(a) We had to demonstrate that website design was about
delivering the marketing message and not just search engine
optimization.
(b) We had to demonstrate that even small and medium-sized
companies could afford professional Web-audio and Web-video and
that it wasn't cost prohibitive.
(c) We had to demonstrate that professional Web-audio and
Web-video required more than just the ability to use a video
camera and that professional multimedia story-telling required
a unique set of creative skills and technical ability not often
found in-house in most businesses.
(d) We had to demonstrate that the development and production
of creative multimedia marketing and professional webmedia
content had to do with talent and experience, not size.
These were the challenges that informed all our subsequent
decisions.
The Concept
In order to make people pay attention to what we had to say we
needed a concept that was both familiar and edgy. Sure we were
sticking a finger in the eye of all the search engine
optimizers but you can't be afraid to make a strong statement
if you want people to sit-up and take notice, especially if you
are fighting a tidal wave of misconception.
The fact that we were telling people that delivering your
marketing message on the Web using multimedia was more
important than search engine optimization was enough to make
what we were doing controversial, but we also needed a vehicle
that allowed us to present the opposing point of view. What we
needed was a recognizable style that demonstrated our ability
to deliver a memorable, comprehensible, useable,
belief-altering message in the medium we were promoting.
Since we primarily use Macintosh computers for all our work and
only use PCs to check for compatibility, we thought we would pay
homage to the brilliant Mac commercials running on television.
The format worked for us because it allowed us to create two
characters of our own that would present opposing points of
view over a series of videos that would comprise the campaign.
We knew that some people would react unfavorably to our using
such a familiar format but we figured it would demonstrate how
even small but talented production companies can deliver high
quality multimedia Web-based marketing on tight budgets.
A Market Primed and Ready
Our efforts in advocating the power of using the human voice
and image to deliver marketing stories over the Web was finally
getting through to companies who were fed-up with the cost and
ineffectiveness of continually chasing the holy grail of search
engine optimization. Company presidents and marketing managers
were starting to listen, starting to realize there was another
way. This campaign was aimed at pushing these business
executives to act on what they already knew: good marketing is
about delivering the message, not keyword density.
Preproduction, Production, and Post Production
We wanted to make sure we had a distinctive sound by composing
our own signature theme music and creating our own cast of
characters with a distinctive message promoting the concept of
multimedia. In fact these planned web-commercials really don't
sell anything, all they do is make people aware that search
engine optimization is not the only thing they should be
thinking about when they are developing a website or webmedia
campaign. In short, the medium was the message.
The use of Web-audio and Web-video is the best way to implement
this kind of marketing presentation. We sat down and started to
write and before we knew it we had eighteen scripts each
featuring a different issue in the search engine optimization
versus multimedia controversy.
The next step was finding the right actors to play the part.
Whereas Web-audio allows us to draw upon a vast number of voice
talents across North American, video is much more limiting,
especially if we wanted to keep the cost down to a reasonable
amount. Even if we were prepared to blow the budget on actors,
we knew our clients wouldn't, so it was important to
demonstrate that we could get the job cast at a sensible cost.
The casting proved to be an interesting exercise of frustration
and humor. We had all types of applicants ranging from the
sublime to the ridiculous to the outright bizarre, but
ultimately we were able to find two fine young actors who
understood exactly what we were doing and who took to the parts
as if they were written specifically for them.
One of our greatest assets as a firm is that we do everything
from concept to implementation, including writing, videoing,
editing, graphic, motion, and website design; but if you want
to produce a campaign at a sensible price you still have to be
careful you don't write overly elaborate scripts that require
multiple sets, locations or hard to acquire props. That said we
still had to find a cute dog we could trust on set, links of
various kinds of sausages, a hard to put together toy, and best
of all a real straightjacket from an interesting website that
specialized in rather strange items of clothing.
The shoot itself went extremely smoothly and we ended up
shooting all eighteen videos in less than two days. We assumed
some of the videos that looked good on paper just wouldn't
translate to the screen, but to our surprise every one of the
scripts worked. We knew what we wanted to say and weren't
afraid to say it, even though we were flying in the face of
conventional wisdom.
While Josh Bader our Director of Photography was digitizing,
color correcting and editing the raw footage, Simon Bader our
Director of Audio composed a number of theme music compositions
to choose from for our signature sound. Once all the pieces were
put together into a series of finished videos, we were ready to
implement the campaign.
Implementation
The first set of six videos were uploaded to Google Video and
YouTube as well as onto a webpage
(http://www.mrpwebmedia.com/ads/) that was created to house the
full campaign of eventually eighteen videos, each presenting a
different issue in the search engine optimization versus
multimedia controversy. Versions of the videos were also used
to create a Google Video Ad campaign.
Credits
Produced by MRPwebmedia
Executive Producer: Jerry Bader
Written By: Jerry and Josh Bader
Director of Photography and Visual Design: Josh Bader
Director of Audio and Music Composer: Simon Bader
SEO Guy: Sean Kaufmann
Multimedia Guy: Erez Bowers
========================
Jerry Bader is Senior Partner at MRPwebmedia, a website design
firm that specializes in Web-audio and Web-video. Visit
http://www.mrpwebmedia.com/ads, http://www.136words.com
http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com
or telephone (905) 764-1246.
========================
----------------------------------------------------------------
Posted by Jeff Houdyschell providing proven income opportunities, ideas and information for the best work at home jobs, visit:
http://www.eSmartJob.com

Monday, December 18, 2006

Web Development with SEO in Mind

By Adam McFarland of iPrioritize
(http://www.iprioritize.com/) (c) 2006

When a business owner decides to bring their business to the
web, generally the last thing that they think about is search
engine optimization. They assume that whomever they hire to do
their web design will put up a site and then submit it to the
search engines and the traffic will magically pour in.
Unfortunately it takes more than that to drive search engine
traffic to your site, and even more unfortunately most
developers don't program with SEO in mind, nor do they educate
the client about the process involved in gaining traffic from
search engines.

Whether it's carelessness or a lack of knowledge, or a
combination of the two, this often leads to a client that
several months down the road doesn't understand why their site
doesn't get any traffic and isn't helping their business. A
good designer will not only program with SEO in mind, but will
also educate the client about the basic principles of SEO,
whether they are the one who executes it or not.

Many times the clients I inherit have gone through this scenario
and then face drastic on-site changes to get their site search
engine friendly before we are even able to begin the arduous
process of link building. Whether you are designing a site for
yourself or for a client, following the simple steps below when
programming will ultimately save the business time and money and
result in a search engine friendly site that truly maximizes the
online potential of the business.

Use proper tags for headings, bold text, italic text, and lists
– HTML has heading tags, bold tags, italic tags, and ordered and
unordered lists for a reason and you should use them. Using CSS
you can practically style them however you like, but actually
using a heading tag for your headings, and bold tags for
important text, will help allow search engines understand what
text on a page is a heading or what is more important than the
surrounding text. Simply applying a CSS style that makes text
larger or bold doesn't do that.

Optimize your images – search engine spiders can't read text
within an image. Adding ALT text to your image tag helps, but
ideally you should remove all wording from the image and style
it using CSS, adding the remaining portion of the image as a
background image to the text. Here is a side-by-side comparison
(http://www.seo-playbook.com/image_example.php) of two images
that look the same in your browser, but much different to a
search engine spider.

Avoid canonical problems – believe it or not, search engines can
see http://yoursite.com, http://www.yoursite.com, and
http://www.yoursite.com/index.html as three different pages. A
simple solution is to use a 301 redirect
(http://www.webconfs.com/how-to-redirect-a-webpage.php) to point
all of your pages to their "www" counterpart. You can also select
the preferred domain that Google shows in the new Google
Webmaster Tools (http://www.google.com/webmasters/) console.

Get rid of Session IDs if you have a PHP site – have you ever
seen a PHPSESSID variable added to the end of a URL on a PHP
page (it looks something like PHPSESSID=34908908)? This happens
because PHP will add a unique PHPSESSID to URLs within your site
if cookies aren't available. This can be extremely problematic
for your site's search engine ranking. Google and Yahoo will see
a unique PHPSESSID in the URL every time they visit a page on
your site, and in turn think that said page is a different page
each time. At worst, this could be viewed as duplicate content
and get your site banned, and at best it will reduce the
perceived value of each page. One solution that I've used
successfully is to utilize url_rewriter.tags
(http://www.php.net/session).

Put CSS and JavaScript in external files – nearly every site
nowadays uses CSS and JavaScript for something. While both are
great for enhancing user experience, neither will help your
search engine ranking if left on your page. One of the factors
that search engines consider when ranking your site is the
percentage of code relevant to the search term. CSS and
JavaScript can take up hundreds of lines of code, minimizing the
importance of your text and in turn hurting your ranking. By
putting them in separate files and simply including them in your
page by reference, you can reduce hundreds of lines down to one
and increase the amount of code in the file that is relevant
content.

Minimize the use of tables in layouts – the debate about whether
or not tables should be used in site design has been going on
for years and there's no end in site. I fall somewhere in the
middle – there are certain circumstances (like organizing
tabular data) where I think tables still make the most sense,
but I also appreciate the SEO benefits of using CSS layouts.
CSS layouts drastically reduce the amount of code in your site
that isn't content that the user sees. Just like moving CSS and
JavaScript to an external file, the less on-page code that isn't
content, the better. Check out search engine friendly layouts
(http://www.searchenginefriendlylayouts.com/) for some free
example layouts.

Validate your site – a site doesn't have to be perfectly coded
to rank high in the search engines (there are many, many other
factors), but valid HTML will help ensure that search engines
and browsers alike will accurately see your page. Try using the
official W3C Validator (http://validator.w3.org/) or install
this handy Firefox extension (https://addons.mozilla.org/
firefox/249/). Validating generally identifies areas of code
that are redundant, unnecessary, or not accepted across all
browsers. All of which will help make your site more search
engine friendly.
==================================
Adam McFarland owns iPrioritize - simple to-do lists
(http://www.iprioritize.com/) that can be edited at any time
from any place in the world. He also provides SEO consulting
(http://www.seo-playbook.com/) for small businesses looking for
a cost-effective way to drive more traffic to their site and
convert more visitors into customers.
===================================


-----------------------------------------------------------------
Posted by Jeff Houdyschell providing proven income opportunities, ideas and information for the best work at home jobs, visit:
http://www.eSmartJob.com

Saturday, December 09, 2006

Understanding HTML Color Codes

By Fred Black (c) 2006

When I help people with web pages, I encourage them to edit
the HTML directly and not rely on programs like Microsoft
FrontPage or Adobe GoLive to layout their pages. One of the
things that most people have a hard time grasping is what
HTML Color Codes mean and how they work.

HTML Color Codes are 6 characters wide and look like
"#80FF12". This is really made up of 3 2-digit hex numbers
that represent Red, Green, and Blue. I probably just lost a
good portion of the readers, didn't I? Let me back up and
explain some things about hex values and color.

How to describe a color using numbers? There are a lot of
ways to specify a particular color, but one of the ways
that's used with computers is to specify the values of Red,
Green, and Blue to mix together to achieve the desired
color. As we vary the amounts of Red, Green, and Blue we
can create most any color you desire.

Why does this relate to computers? Computer displays, TVs,
LCDs, and other "projected light" display devices use
pixels to display what you see on the screen. The color
value for those pixels is specified in a RGB (Red, Green,
and Blue) value. For example, if your PC monitor is set to
1024 x 768 resolution, then there are 768 lines (going
across your screen from top to bottom) on your screen, each
line has 1024 pixels or little dots in it. Each of those
pixels or little dots is actually made up of three smaller
dots or light sources: a red one, a green one, and a blue
one.

Ink is different. Printers that you use with your computer
generally specify color as a four (or more) color
"reflective" ink value made up of Yellow, Magenta, Cyan,
and Black which is abbreviated as YMCK. Your computer uses
formulas to convert the RGB values to CMYK values so that
you can print what you see on your screen accurately.

How does the computer represent a RGB color value? As 3
separate values (one for Red, one for Green, and one for
Blue) and each one ranges between 0 and 255. If you count
the 0 as a value, that's a total of 256 possible values.
When you put the Red, Green, and Blue values together to
represent a color, you get a possibility of 16.7 million
colors (256 x 256 x 256). That's a lot of colors and most
people consider this to be "true" color because it can
represent most photographs and images.

OK then, what is a Hex value? I'm glad you asked! Your
computer stores information as single ones and zeros. Each
of these tiny single values is called a "bit". We then
combine 8 of these "bits" to make a "byte". So a byte is 8
bits. If you recall from high school math, you can count in
various "bases". We normally use base 10 or "decimal",
which uses 0, 1, 2, 3, 4, 5, 6, 7, 8, 9 to represent a
number. Likewise, if we use the ones and zeros I just
mentioned, we're talking about just two possible values for
each digit, 0 or 1, and this is called base 2 or "binary".
However, in computers, we also use base 16, or hexadecimal
(hex for short) because it packs more values into a single
space. Hex uses the following digits to represent a number:
0, 1, 2, 3, 4, 5, 6, 7, 8, 9, A, B, C, D, E, F. To
represent the number 128 in decimal or base 10 takes 3
digits (128), in binary it takes 8 digits (10000000), and
in hex or base 16 it takes just 2 digits (80). So by using
hex values we save storage space and gain efficiency.

OK, my head hurts now, how does this relate to HTML color
codes? HTML colors codes are made up of 3 sets of hex
numbers, one for Red, one for Green, and one for Blue.

For example:
000000 is black (0's for all three colors)
FFFFFF is white (255's for all three colors)
FF0000 is all RED (255 for Red, 0 green, 0 blue)
00FF00 is all GREEN (0 Red, 255 green, 0 blue)
0000FF is all Blue (0 red, 0 green, 255 blue)
FFFF00 is Yellow (255 red, 255 green, and 0 blue)
808080 is a gray (128 red, 128 green, and 125 blue)

Generally in HTML, you also put a "#" in front of the color
code, but this is not necessary when you specify all 6
digits. If you make profiles for mySpace.com, leave off the
"#" too because they filter them and it won't display the
color correctly if you use the "#".

You can use the calculator that comes with Microsoft
Windows to convert between Decimal and Hex values. Open the
calculator and select View and then Scientific. Once you do
this, you'll see more buttons and controls on the
calculator. Click "Dec" and the key in a number. Now click
"Hex" and it'll convert the number to hex. To convert from
Hex to Dec, click on "Hex", key in the number, and then
click "Dec". Sometimes you'll get a color specification in
Decimal, for example (128, 30, 80) and you can use this
method to convert it to hex (80, 1E, 50) which would look
like this for your HTML color #801E50.

I hope you understand more about HTML Color Codes and how
colors are stored and specified in computers.
=======================================
Visit Fred Black's web site www.InternetMakeMoneyOnline.com
(http://www.InternetMakeMoneyOnline.com). Discover how to
Make Money Online with internet marketing techniques and
skills that are easy to master - 100% Guaranteed.
=======================================



About the Author:
-----------------------------------------------------------------
Posted By Jeff Houdyschell providing proven income opportunities, ideas and information for the best work at home jobs, visit:
http://www.eSmartJob.com

Thursday, December 07, 2006

How to Select Keywords - An In-Depth Guide

When beginning a Search Engine Optimization campaign, there are a few basic steps that every SEO knows to take before they begin. The first is always to build a keyword list of which there are varying methods of doing so. The right methods will aid you in creating and supporting a site-wide SEO strategy. The wrong methods will run you in circles, wondering what went wrong.

It is the intent of this article to teach an effective method of keyword selection that will enable you to land more keywords on the first page with less work.

Getting Started: Know the Site

To create a great keyword list, you will need to know your website backwards and forwards. You should know what the site features, and just as importantly, you should know what it doesn't feature.

The first step is to brainstorm a list of somewhat generic keywords. For example, if you are a shoe store in Poughkeepsie, the temptation will arise to try and rank number 1 for the term "shoes." Well, that's a start, but ranking for the word "shoes" is probably aiming a little too high for a mom and pop shop in Upstate New York, which is why it's very important that you know the site well enough to come up with a good list of pseudo-generic "modifiers" for your keyword:

* Location (Poughkeepsie shoes, shoes upstate New York, shoes 12601)
* Price (cheap shoes, affordable shoes, quality shoes, comfortable shoes etc)
* Types (running shoes, walking shoes, jogging shoes etc)
* Industry specific (anti-pronation shoes)

Lengthening the List

At this point you should have a good list of pseudo-generic keywords. The next step is lengthening that list using your favorite Keyword tool (I will be using Overture in this example).

Each time you plug a keyword into your tool of choice, it will return the number of searches conducted for that term over a given period of time. It will also suggest keywords from the tool's database that are similar to the one you entered.

The basic idea now is to go through the list returned by the keyword tool and copy any and all similar terms as well as their corresponding search values, which relate directly to the site you're optimizing. Then, paste them to a spreadsheet program so that they can be further edited later.

Once you have copied and pasted, just go through the list row by row. Delete keywords that don't have to do with the website you're optimizing (which is why it's important to know what the site doesn't feature) and repeat with the next pseudo-generic keyword on your list. The idea is to identify as many keywords as possible.

Narrowing the List

So you have a long keyword list; it's time to narrow it down. I narrow my lists by deciding if the potential gain for a keyword is relative to the competition. In order to make that decision, I need to know three variables:

1. The number of searches on a particular keyword (already got those from Overture)

2. The Amount of Competition (I'll show you how to find your competition in this section.)

3. Will the keyword lead to conversions (this is up to you)

Below is a method for thoroughly determining competition for various keywords:

1. Do a search for one of your keywords

2. On the first SERP find the last listing with the keyword in the title tag that is either a homepage of any kind or is a sub-page which is not associated with a domain whose Pagerank is greater than 6. (This is the page you will need to beat, if one does not exist, ranking will generally be easier)

3. Find out how many unique links with the keyword in the anchor text whose linking page has a Pagerank of 1 or higher for the competitor (This is how many quality backlinks you'll need to acquire)

The aforementioned is a meticulous method for determining the competition for all of your keywords, and unless you're planning on building a tool that will automate this process, I would suggest taking a more general approach by using advanced search strings in the search engine of your choice.

The technique that I am about to demonstrate uses the following string:
intitle:"Keyword Phrase" inanchor:"Keyword Phrase"
This string will return the total number of pages with, largely, the two greatest factors contributing to ranking for a keyword:

* Having the keyword in the page title
* Having the keyword in anchor text pointing to the page

It's a down and dirty method for assessing competition. This is how it's done:

1. Go to http://www.startlaunch.com/research/.

2. Copy your list of keywords into the box, click "submit".

3. Click on each link.

4. Find and copy the number of pages that the search engine returns for this query from the top right of the SERPs to a new column next to the corresponding keyword in your keyword list spreadsheet (this is your competition).

5. In another new column, divide the number of competitors by the number of monthly searches for each keyword.

6. Sort the table from low to high (ascending) using that column.

What you have done is created a ratio of competitors to searches. When determining competition, you generally want the keyword to be searched on more times than there are competitors for that word. So the closer the ratio is to 0, the better the keyword.

These techniques will point out which terms have the most competition, but competition alone should not dictate which words make the final list.

Keyword Layout

Remember when selecting keywords: words on a higher competitive level should be placed on pages that will receive deep links in groups of 2 or 3 where all of the keywords are very similar like:

*Running shoes, Shoes for running and buy running shoes online
*Web design in Atlanta, Atlanta Georgia web design, Atlanta web site design

This way, you won't have to remove highly competitive, but potentially lucrative terms from your list, provided that you make a concerted effort to perform link-building for the pages on which those terms reside.

For smaller terms, in my opinion, the more the merrier. They can be given their own pages or be mentioned on other highly trusted pages of your site.

That's it. You should have all the information you need to select a strategically viable keyword list. Remember, keyword research is the cornerstone of a successful SEO campaign. Knowing the competition for your keywords will aid you in site layout, as well as focusing effort on SEO only where it is necessary. Ultimately, it will make your optimization process more efficient, allowing your sites to rank for more keywords with less work, which is a goal that all SEOs strive to attain.
Mike Bradbury is an employee of Objectware, Inc, an Atlanta web design company specializing in ecommerce solutions, custom web applications, wireless integration, search engine marketing and custom shopping cart software. Mike is a search engine analyst for Objectware, cr.

News from Entireweb

Express Inclusion for Sites
Entireweb recently introduced its most cost-efficient fast site inclusion program yet, Express Inclusion for Sites. We will crawl and list your entire site (up to 1,000 pages) in the Entireweb Network within 2 business days - for less than 40 cents per page! If you have a medium to large website, this is an unbeatable submission method! Read more here!

About the Author: Mike Bradbury is an employee of Objectware, Inc, an Atlanta web design company specializing in ecommerce solutions, custom web applications, wireless integration, search engine marketing and custom shopping cart software. Mike is a search engine analyst for Objectware, cr.




-----------------------------------------------------------------
Posted By Jeff Houdyschell providing proven income opportunities, ideas and information for the best work at home jobs, visit:
http://www.eSmartJob.com

Wednesday, December 06, 2006

The Silent Epidemic of Botnets
By Jim Hedger (c) 2006

If, as author Philip K. Dick wondered, robots dream of
electronic sheep, their collectivist cyber-equivalents, botnets
live for the fleece. Used to enable or commit several types of
fraud, including click fraud against PPC providers such as
Google, Yahoo and the host of smaller pay-per-click programs,
botnets are proliferating across the Internet at an alarming
rate. The only thing matching the increase in criminal use of
botnets is the increasing sophistication of their operators.

"The level of sophistication that we're seeing – and the speed
at which new fraudster techniques are introduced – is tremendous,"
says Keren Levy (http://www.rsasecurity.com/node.asp?id=3006),
director of the Online Threats Managed Services group at RSA
Security (http://rsasecurity.com/). In June of this year RSA
Security and Panda Software collaborated to detect and dismantle
one of hundreds of botnets operating online, one that was
specifically designed to commit click fraud.

"Botnets are a silent epidemic," states Ryan Sherstobitoff from
Panda Software (http://www.pandasoftware.com/) as he ducks behind
a row of trade-show booths to find a quieter place to speak. "The
botnet we recently helped dismantle with RSA had infected over
50,000 computers with the Clickbot.A Trojan. Imagine if each of
those 50,000 computers made the botnet controller one dollar each
day the system operated. If it takes us a few weeks to shut him
down, the operator makes millions."

The actual people who operated the network of bots that RSA and
Panda broke remain at large and anonymous. They have not been
identified and history suggests they will be back for more. The
folks who hack at this level are light years beyond the
script-kiddies of yesteryear. According to Sherstobitoff, the
folks who hack at this level are organized, well paid, and very,
very dangerous. So are the people they work for.

"We've traced a number of operations centers back to Eastern
Europe, the former Yugoslavia, China, and even to North Korea",
said Sherstobitoff. "There are multiple crime organizations
doing this, some of which sell Trojans to each other and to
outsiders."

When we spoke, Sherstobitoff was at an education and IT trade
show in Nashville Tennessee. He has worked with Panda Software
for three challenging years. His business card says he is a
Product Technology Officer for Panda Software U.S.A. To be more
accurate, Sherstobitoff has become Panda's security evangelist.
His job has him traveling to trade shows, speaking at
conventions and meeting with IT workers across the country
preaching the mantra of tighter computer security. Knowing that
cyber-security experts have only seen the tip of the iceberg,
Sherstobitoff emphasizes the importance of personal and
corporate responsibility.

Botnets can be described as a cross between a computer virus and
the Borg. Where common viruses are designed to act
independently, botnets are literally networks of infected
computers that can be controlled by a master computer. Infection
comes in the form of malicious code or malware. This code can
get onto a system in a number of ways including email
attachments, music or video downloads, and through open ports
and flakey firewalls. Most who have it will never know they are
running it and that's just the way the fraudsters like it.

Out of sight is out of mind is the axiom that online fraudsters
rely on to take money out of the pockets of their victims.
According to the Panda Software website, over 20% of all home,
school or office computers in the U.S. are infected with
malicious code and, just to hammer the point home, most of them
will never know it. This means that one in five computers in the
U.S. might, at any time, turn into a higher-functioning zombie.
Though computers that become zombies appear to run normally,
someone else is using part of their processing power. That
someone is likely doing illegal things. A medium sized network
like the one broken up by RSA and Panda is 50,000 computers
strong. Each zombie has its own IP address and each can be used
to fully mimic human behaviours or to scan and record personal
information when ordered to by its operator.

It is amazing how easily malicious files can be acquired and how
much financial and social damage they can do. These types of
files come in all shapes and sizes. Some burrow into a
computer's registry as a worm, some are invited in as Trojans,
and some are attached to ID phishing attempts. One noted example
of ID phishing email containing a Trojan is referred to as the
Barclays Bank letter (http://www.isolani.co.uk/blog/spam/
PhishingScamEmail).

Once inside a computer, malicious files can perform whatever
functions they are programmed to do. Some are even designed to
accomplish multiple tasks from recording ID and keystroke
information to using infected computers to mimic live visitors
in click fraud schemes.

The bust Panda and RSA made involved a botnet built around the
aptly named Clickbot.A, which was specifically designed to
commit click fraud. Clickbot.A is a Trojan file that registers
itself as a browser helper object (http://www.pandasoftware.com/
virus_info/glossary/#BHO) so that whenever Internet Explorer is
run it is automatically activated. When active, Clickbot.A is
used to obtain, "...financial profit from fraudulent clicks on
advertisements sponsored by a certain company, which in return
does not get any visits to its website."

According to a Panda Software press release
(http://www.pandasoftware.com/about_panda/press_room/
Panda+Software+and+RSA+Security+dismantle+a+new+online+fraud.htm),
the Clickbot.A Trojan scam went down this way:

"- Fraudsters set up a number of Internet addresses and posted
a series of (genuine) syndicated search-engine advertisements.

- The bot network -comprised of more than 50,000 zombie machines
infected by Clickbot.A – was programmed to access these Internet
addresses and to register clicks on the syndicated
advertisements.

- The fraudsters received a slice of the 'pay per click'
advertising revenues even though the original advertisers did
not receive any visits to their sites."

The real victims of click fraud are PPC advertisers. Both the
perpetrators and the PPC advertising providers make money every
time an advertiser pays for a fraudulent click. If the
fraudsters have been paid out by one of the PPC engines, it is a
safe bet that engine has made money as well. Though the search
providers, most notably Google and Yahoo, already detect and
delete a wide array of invalid clicks, the rapid proliferation
of botnets is considered mute testimony to the success of the
underworld endeavor.

As efficient as they are at automating fraud, botnets require
human control and activation. There is always a central
controller. The controller is not necessarily the person
responsible for writing the malicious code. The controller might
not even be directly associated with the person or organization
profiting from the scheme. Controllers are often highly paid
mercenaries who happen to be very, very good hackers.

There are hundreds, perhaps thousands of controllers out there.
They are extremely difficult to catch, even though they leave
traces everywhere they go. With the ability to manipulate a
massive network of zombies, Controllers can shift their command
centers from computer to computer, effectively masking the route
back to their own locations. When their networks are eventually
detected and parts of the network dismantled, they can turn
everything off and vanish into the ether of cyberspace. The
controller truly is the ghost in the machine. Even if a
controller happens to get caught, chances are that person has no
idea who has paid them for their talents.

Running a botnet operation requires a number of unique skill
sets. Fake businesses with bank accounts need to be established
to accept payments. When paid out, click fraud revenues need to
be laundered before the fraudsters can safely enjoy their
ill-gotten gains. Friendly bankers, more fake businesses and
allied accountants are required in order to facilitate the fraud
and keep difficult questions to a minimum. As none of the
players mentioned above are proficient enough hackers to build a
better botnet, someone needs to write the malicious code or know
someone who they can obtain a copy from. This isn't a world
where the script-kiddies play. This is the world of slash and
burn organized crime.

The criminals know what they are doing and time is truly on
their side. Sherstobitoff described the tension of living in
what is becoming a fulltime Zero Day posture. Zero Day, hour or
minute is the term used to describe when a botnet or other
cyber-security threat is detected. Once detected, that threat
needs to be dissected in order to learn how to destroy it. Any
one of those threats might have been active for days, weeks or
months before being detected.

Cyber-security experts play the role of Tom to the hackers' role
of Jerry. In the game of cat and mouse, the security cats are
always a bit behind the curve of the eight ball and the hackers
know and love it. When a new virus is discovered, the malicious
code writers make sure the security experts find a few thousand
variants, just to keep them busy figuring out which variant is
the real threat. Finding and figuring out a fix might take hours
or it might take a few days. Once the actual threat is
determined and a patch prepared to distribute through Norton,
McAfee or other anti-virus software it can take between 8 – 16
hours to update computers around the world. Zero Day for Variant
A is often the birthday of variants B, C, D, E, F, and Z.
Everyday can be a Zero Day and some must feel like Groundhog
Day.

Cyber-security experts are not really concerned about idle
threats. They have far too many real ones to deal with. The
threats posed by botnets are not limited to the personal or
business finances of personal or business computer users
either.

On December 1, the US Attorney's office indicted a 26-year old
Romanian hacker named Victor Faur on charges he hacked into over
150 NASA and US Navy computers. According to the US Government,
Faur leads a group of elite hackers known as the "WhiteHat
Team". While Faur is said to have only used his exploit to open
chat rooms for other WhiteHat members in order to prove he had
cracked the most robust systems in the world, his
accomplishments could earn him up to 54 years in an even more
secure setting, a US federal prison.

On the same day Faur's indictment was being read in a Los
Angeles courtroom, the Department of Homeland Security issued a
warning regarding a possible Internet attack on US banking and
investment interests including the New York Stock Exchange and
Nasdaq markets. Though the advisory was issued by HSD spokesman
Russ Knocke, "as a routine matter and out of an abundance of
caution," it speaks to very real and persistent fears that such
an attack is possible.

In May 2006, a botnet was used to bring down approximately
10-million TypePad blogs and LiveJournal communities in an
overwhelming DDoS attack (distributed denial of service) on Six
Apart. Six Apart client, BlueSecurity.com was the actual target
of the attack but the power of tens of thousands of zombie
computers sending repeating requests to their servers crashed
out their entire network. (source: Wired Magazine issue
14:11) (http://www.wired.com/wired/archive/14.11/botnet.html)

It is remarkably difficult to catch the controller. The fake
businesses and the bank accounts attached to them can come and
go as quickly as necessary. In the blink of a few short months,
a criminal organization can make a few million dollars.
According to Panda's Sherstobitoff, very few of the operations
detected and dismantled are actually caught, in a real-world
sense of the word, a discouraging 2 – 5%.

The sky is not falling but it is getting more expensive to keep
it suspended every passing day. Home computer users, education
networks and corporate IT departments might be under constant
attack but there are ways to deter, detect and disrupt the
hackers.

Using standard anti-virus products is important, however, they do
not cover the full spectrum of threats. Most anti-virus software
is also limited by the Zero Day concept and is therefore only as
effective as its most recent update. Products like ZoneAlarm
(http://www.zonelabs.com/) and AdAware
(http://www.lavasoftusa.com/) are good additions to home and
business computers but Sherstobitoff strongly recommends the
tightest security should come at the server and ISP level.
Sherstobitoff suggests ISPs and companies running web servers
use anti-hacking software based on Host Based Intrusion Detection
(http://www.google.com/search?hl=en&q=Host+Based+Initial+
Detection&btnG=Google+Search) systems that perform deep packet
inspection looking for common traits found in zombifing Trojans
at the kernel level.

With a 20% infection rate in the U.S. and similar rates around
the world, the only real certainty for cyber-security experts is
that there is a 1/5 chance the computer in front of you is being
used to assist thieves. That is a sad fact of life online. While
researching one of the few botnet cases that has been
prosecuted, that of Jeanson James Ancheta, this LinuxForums
botnet discussion (http://www.linuxforums.org/forum/coffee-lounge/
54066-botnets-how-many-jeanson-james-anchetas-exist.html) from
late January 2006 was found. If you're not quite disturbed enough
by this point, follow that link.
=============================================
Search marketing expert Jim Hedger is one of the most prolific
writers in the search sector with articles appearing in numerous
search related websites and newsletters, including SiteProNews,
Search Engine Journal, ISEDB.com, and Search Engine Guide.

He is currently Executive Editor for the Jayde Online news sources
SEO-News (http://www.seo-news.com) and SiteProNews
(http://www.sitepronews.com). You can also find additional tips
and news on webmaster and SEO topics by Jim at the SiteProNews
blog (http://blog.sitepronews.com/).
============================================



-----------------------------------------------------------------
Posted by Jeff Houdyschell providing proven income opportunities, ideas and information for the best work at home jobs, visit:
http://www.eSmartJob.com

Tuesday, December 05, 2006

Some random thoughts on search engine optimization

I have received an enormous amount of response to my recent articles in this esteemed Newsletter. And, of course, I am delighted. However, I am also somewhat embarrassed that so many people address me as some kind of expert on all things SEO. Really, I'm not. I'm just a hack copywriter-cum-website builder who has been messing around with SEO long enough to recognize that certain ploys seem to work and some definitely don't.

However, lack of knowledge of a subject has never in the past prevented me from pontificating upon it at great length. So here we go again. This time, I present a whole ragbag of different thoughts on website optimization; and if the string doesn't come undone, everything should turn out all right.


Need Targeted Traffic?

Entireweb Express Inclusion quickly makes your site visible on top search engines - With more than 100 million searches every month!

No pay-per-click fees, no keyword bidding,
Just Targeted Traffic!
Click to Learn More
Get listed in
Entireweb
Mamma
IxQuick
KartOO
FindTarget
WindSeek
Seek2Day
WebFerret
... and many more




One. Writing web pages.
I reckon that if you have something to say, you really can't beat words for saying it. But, in my opinion, much of todays website copy is like the man who winks at a girl in the dark: he knows what he's doing, but nobody else does!

For instance, why would anyone in their right mind kick off the copy on a Home page along the stultifying lines of: "Based in Lincolnshire, we have been in the chub-fuddler business for 50 years"? Yet they do; and this is their main preamble. Even worse, many begin what they think is their sales pitch with: "Welcome to the website of Charlie's Chub-Fuddlers" Neither of these gambits says anything about anything; and the terrible truth is that lines of this kind are everywhere.

Let's clear the decks, your opening headline (which should be an H1paragraph, by the way) should say in no uncertain terms what it is you are offering vis-a-vis service or product. (Not to mention the benefit of owning the damn thing.) This is the line that both search engine and customer will see first. It is the line that convinces both to stick around. In addition, this headline should reflect and tie-in neatly with your HTML meta tags of Title, Description and Keywords.

Make no mistake; your headline is crucial for winning good search engine listings and for making sales.

Two. Benefit is the soul of advertising.
I mentioned 'benefit' above, so maybe I should enlarge briefly upon that. It is an unwritten rule in the advertising business that people don't buy products, they buy the benefits of owning them. They buy because the product gives them kudos among their peers, or makes them feel good, or does precisely the job they need at less cost, or because they imagine they have found a bargain. For instance, one car is very much like another, but a Jaguar will bring more admiring glances than a Ford. Likewise, one cocktail dress is very much like another, but the one with the Emmanuelle of Paris label will make the wearer feel more glamorous.

So the words that you throw willy-nilly onto your website are important; and they are important in two distinct respects. First, they will prompt the search engine robots to give your site a high listing. Second, they will encourage your potential customers to buy your product. On these grounds, make every word count. And to give you an example of what I'm saying, here's how the chub-fuddler headline (above) should look: "Charlie's chub-fuddlers do the job faster and more accurately than any other chub-fuddler on the market. So you get more, high-tolerance chubs for your money." Or words to that effect.

Three. Web page copy. How long, how wide and why?
There is a distinct difference between webpage writing and, say, print brochure writing. A brochure is designed to sit in the hands of its readers and be manipulated, depending on their predilection, front to back or back to front. A web page, on the other hand, has no tactility. It just sits there and stares back at you. The browser experience is completely different from the brochure experience.

Research shows that people won't read every dot and comma of a web page, the way they will a brochure. With a web page, they tend to duck and dive, picking up snippets of information here and there. In which case, a web page should only say as much as it needs to say. Provide appetizers then stop. If you have a lot to say, the better bet is to continue the theme on another page. And do believe it, your readers will go with you, just so long as what you've written is interesting enough.

One of the best ways I know to press copy is to use bullet points. But I feel that you should use these only after your main preamble, as a kind of reminder of the main features and benefits of your product or service. Too many bullet points too soon tend to demonstrate that the writer is stuck for words.

Something more. Quite a large proportion of website owners feel compelled to set their copy right across the page from edge to unforgiving edge. This is vastly in error. Very few eyes can follow a printed line with any accuracy over a width longer than six inches. This is why books are printed, on average, about six inches wide and why newspapers have columns.

The moral is clear. Keep length of web page copy within reason, and keep the width of that copy within reasonable eye span.




Four. Neglect the smaller search engines at your peril.
The following figures are not exact by any means. Copywriters don't do exactitude; we only do near enough for jazz, which is why we aren't all actuaries. Anyway, the big three search engines, Google, Yahoo and MSN seemingly account for around 75% of the Internet's search traffic. And if you are nuts enough to want to add that lot up, you may find that it will run into many billions of searches per month.

Anyhow, by extrapolation, it appears that the remaining, lesser known search engines must handle 25% of the traffic between them, which I can tell you with some accuracy amounts to about 950 million searches a month.

Wow, you say and quite right, too. What seems plain from all of this is that if you aren't deliberately targeting the smaller engines, you are neglecting, even rejecting some 25% of your potential customers.

Yes, it shook me, too, when I discovered it.

If any of this has been helpful, maybe you'll let me know.


---------------------------------------------------------
About the Author: Pat Quinn is an award-winning UK copywriter who also operates a search engine optimization service. Because it's all in the writing! Here: http://www.search-engine-mechanics.co.uk.



----------------------------------------------------------
Posted By Jeff Houdyschell, providing proven income opportunities, ideas and information for the best work at home jobs, visit:
http://www.eSmartJob.com

Monday, December 04, 2006

Search Engine Positioning for the Weary

By T. O'Donnell (c) 2006

Do you want to get your site from page five to page one in
Google? Here are a few tips to boost you on your way.

1. Clean Up Your HTML.

Keep a beady eye on Dreamweaver and avoid CMS software.

What, Dreamweaver, beloved program of pro webmasters
everywhere?

Yes!

Dreamweaver adds lots of extra blank space to HTML code, and
breaks lines. This is especially irritating in meta tags. Use
EditPad's 'Find and Replace' function to get rid of newlines
and double blank spaces in your pages.

Content Management Systems are a great time saver. An amateur
can set up a professional-looking site in a few hours. The
problem is they contain lots of code that's irrelevant to
search engines. The top of a CMS page may contain only a few
words relevant to its subject matter.

Then there's the duplicate content problem.

- Blogs have duplicate copies of their own content; sometimes
exact, sometimes excerpts.
- Thousands of people are using the same CMS as you.
- A search engine spider sees the same header, sidebar and
footer content in every page in your site.

Result? Your page is down the SERPs for any competitive
keyword. Assuming it's indexed at all.

These programs are written by geeks. Their primary aim is to
eliminate code errors and add features. Your marketing comes a
very poor second. They're also posting security updates every
few months. More hassle. For you.

Drastic solution:

1. Type your documents in a text editor like Editpad, then
2. Use a Text to HTML converter, then
3. (Use Dreamweaver to add formatting, then)
4. Use a index generator to make a HTML list of those pages,
then
5. FTP them to your web site.

Benefits:

- Search engine spiders get to the 'meat' of your page
immediately;
- You have more control over how the page looks;
- You have more control over what an SE 'bot 'sees';
- You're not relying on a MySQL database to maintain your site;
- Hackers won't be able to deface your site easily.

A clever webmaster would look into Conditional Server Side
Includes. You can use them to 'program' your web pages, while
still presenting clean HTML to search engine 'bots.

And as for Microsoft FrontPage, I wish all my competitors were
using it.

2. Get Lots of Links to Your Site.

- Submit articles to article websites;
- Pay freelancers to make software for you, and give it away
free;
- Submit to the top directories, like Yahoo and DMOZ, but don't
spend much time or money. Only half a dozen are worth a damn
for SEO;
- Post in popular forums and blogs, if they will let you use
straight hyperlinks in your signature;
- Be controversial - assault a few sacred cows;
- Do a press release, and think beforehand about how you can
make it interesting to journalists;
- Make a better, faster, cheaper version of a popular product.

That should get you a few decent links. With millions of
cheapo, 'me too', linkless sites out there, yours will stand
out like a snowdrop on a dungheap.

3. Offer Something People Really Want.

You like fuschia leg warmers. You think other people do too.
You make a website selling them.

Cue sad disillusion.

People want money, sex, friendship, human contact, cars, drugs,
health and happiness. They know what they want (not need, want).
You've got to figure out a better way to satisfy that want,
for a fat net profit.

Simple, ain't it?

Actually, yes it is.

Save time. Pick a very profitable, popular industry. Think up a
way to give people a better product. Or faster. Or cheaper. Or
all three! Research costs little. Thinking costs nothing.

Or just go off half-cocked. Employ a cheap, angry webmaster.
Half-finish the site for a product you're not 100% sure there's
a demand for. Then sit back and wait for traffic.

Then give up, go down to the pub and gripe to your pals: "The
internet's sh*t, innit?".

Funny thing about offering a popular good with a new twist; you
get links without cadging them.

4. Be First With a New, Popular Good (or a smarter second).

MySpace wasn't the first social networking site, but they did
it better. They designed it to be viral. Members could compete
to get 'friends', and everyone wants new friends, right? Users
could put anything they wanted online, even if it looked
cr*ppy. Censorship was minimal. Result: Huge popularity,
without needing the search engines.

Not easily done, but again, research costs little. Thinking
costs nothing.

Stop the daily slog. Go for a walk. Have a long bath. Play a
game of street-hockey. And see what pops into your head.

If you feel good about it the next day, it may be a good idea.
Test it before committing to it. If it still makes you excited
a month later, you may be onto a winner.

If complete strangers start feeling the same, you definitely
are!
====================================
T. O' Donnell (http://www.tigertom.com/secured-loans-uk.shtml)
is a credit broker and curmudgeon living in London, UK.
=====================================

Copyright © 2006 Jayde Online, Inc. All Rights Reserved.

SiteProNews is a registered service mark of Jayde Online, Inc.



-----------------------------------------------------------------
Posted By Jeff Houdyschell providing proven income opportunities, ideas and information for the best work at home jobs, visit:
http://www.eSmartJob.com

Sunday, December 03, 2006

Adhering to Web Standards to Improve Business

by Yuri Filimonov

Taking web standards into account when designing a website may
not be a primary concern for many site owners, but when it
comes to finding an extra edge to improve their business, they
are more than willing to do anything required to increase
revenues. Let's see how complying with Web standards can
help a business website.

What are the Standards?

On the Web, the main standards are the languages used when
creating websites. The most wide-spread ones are HTML, XHTML and
CSS. HTML or XHTML are used to create the backbone of websites -
the structure. (The difference between HTML and XHTML is that
XHTML was formed from XML and is forward compatible.) CSS, in
turn, is used to style, format and position the structure and
content.

What is Web Standards Compliance?

Put simply, web standards compliance is using web languages
correctly. This involves using HTML tags properly and the way
they were and are intended to be used. For instance, one of the
most common felonies against the web standards is using table
tags for layout, while the correct usage is to use them only for
tabular data (information to be put in tables).

Benefits of Standards Compliance

Creating quality, standards compliant code has a number of
benefits:

* website forward compatibility
* increased site download speed
* browser compatibility
* easier site maintenance
* broader target audience

How Can This Help Business?

Perhaps every entrepreneur is asking himself right now, "And
where is the money here?" Probably every benefit can either
increase revenues or save expenses. Let's look at them in
detail.

Site Forward Compatibility

Web standards, such as XHTML and CSS, are designed to work
forever. They will also be supported for an almost unlimited
period of time. Designing a site according to web standards will
ensure the website backbone will not need to be redone any time
soon, which reduces the amount of work on the site and the
expenses of the site owner.

Increased Download Speed

When using XHTML for content and structure and CSS for styling
and formating, page size is reduced when compared to a page,
designed with tables for layout. For instance, a site with a
relatively small number of images is 50% smaller than a
table-based website. Because users enjoy fast-loading websites
(they start leaving after eight (8) seconds beyond clicking on
a link), they will be more likely to become a clients of a web
standards compliant website.

Browser Compatibility

A web standards compliant site is displayed correctly (and looks
the same) in all standards compliant browsers. Adjusting the
site to suit a less helpful browser (Internet Explorer, for
instance) is much easier with CSS than with tables. This saves
enormous amounts of time for a web designer.

Easier Site Maintenance

When separating content and styling with XHTML and CSS, it is
much easier to edit any of those, because they are located in
different files. Should one need to adjust the look of the main
page heading , he/she will just need to change a line or
two in a style sheet to change the appearance of all headings on
the website. Editing content is easier as well, because no
styling and formatting is in the way and it is easy to spot the
content in clean and semantically correct code markup.

Broader Target Audience

Furthermore, web standards are used not only on computers, but
also by PDAs (hand held devices, palm computers), phones and
other devices. A site, adhering to web standards, will be
displayed correctly either without editing or will require very
little work to be displayed correctly on a platform other
than a computer. Such easy availability will make the company
site easily accessible for a wider range of potential customers,
increasing the chances of business success as well.

So What To Do?

Naturally, there may be several choices for a business site
owner:

* do nothing and wait till something more noticeable becomes
obvious about the web standards.

* wait, research the topic, get more proof and then redesign
with web standards and visitors in mind.

* redesign the site right now, either with the help of an
in-house web designer or a professional, specialized
company.

Any of the choices above solely depend on the situation of the
business site. Most probably, making a site web standards
compliant will be most beneficial to starting or young websites,
which will reduce the amount of work needed in the future.
Mature websites can consider adjusting their websites to improve
the quality of their visitor experience. Those, whose sites are
barely important can live as they are, provided the site works.
Thus, it all depends on the site owner and the situation the
business is in.

=================================
The article is contributed by Yuri Filimonov, a usability consultant for MyNeatSite.
MyNeatSite specializes in improving overall website usability
(http://www.myneatsite.com/services/redesign-web-site-design.php).
==================================
Posted By Jeff Houdyschell providing proven income opportunities, ideas and information for the best work at home jobs, visit:
http://www.eSmartJob.com

Saturday, December 02, 2006

Keyword Basics: How search engines work

by Ken McGaffin

One of the most frequently asked questions from website owners is, "Why can't my site be found on Google?" They know it's important to appear in search engine results but they just don't know why it doesn't happen to them.

They may well be in awe of the 'black arts' of search engine optimization or puzzled by the complexity of it all. If they're unlucky they will have paid out money to some snake oil salesman guaranteeing to get them to the top in 48 hours - and been sorely disappointed with the lack of traffic that results.

Most search engine optimizers are highly ethical, professional people but they do tend to keep their cards close to their chest.

The Big Secret is There is No Big Secret

It's true: the 'big secret' of search engine optimization is that there is no big secret.
It is all about understanding what is going on, followed by the hard work and attention to detail that are common to many business activities.

This article is about understanding what is going on inside a search engine. It is just under 800 words in length but that is more than enough to give you what you need to know, albeit in simple terms.

Inside the Guts of a Search Engine

For simplicity's sake, let's say there are three pieces of software that together make up a search engine - the Spider software, the Index software and the Query software.
If you understand what these three do, then you have the foundation for getting your website to the top of the search engines.

Here's what the three types of software do:

The Spider software 'crawls the web looking for new pages to collect and add to the search engine indices'.

This is a metaphor. In reality, the spider doesn't do any 'crawling' and doesn't 'visit' any web pages. It requests pages from a website in the same way as Microsoft Explorer, or Firefox or whatever browser you use requests pages to display on your screen.

The difference is that the spider doesn't collect images or formatting - it is only interested in text and links AND the URL, (for example, http://www.Unique-Resource-Locator.html) from which they come: it doesn't display anything and it gets as much information as it can is the shortest time possible.

A spider loves links because they lead it to other web pages that have the things that it loves, guess what? Text, links and URLs!

The Index software catches everything the Spider can throw at it (yes, that's another metaphor). The index makes sense of the mass of text, links and URLs using what is called an algorithm - a complex mathematical formula that indexes the words, the pairs of words and so on.

Essentially, an algorithm analyses the pages and links for word combinations and assigns scores that allow the search engine to judge how important the page (and URL) might be to the person that is searching.

And of course it stores all of this information and makes it available.
The Query software is what you see when you go to a search engine - it is the front end that everybody thinks of as a search engine - familiar ground at last. It may look simple but it presents the results of all the quite remarkable search engine software that works away invisibly on our behalf.

The main feature of the query software is the box into which people type their search terms.
Type in your words, hit search and the search engine will try to match your words with the best web pages in can find through searching the web.

But this too is a metaphor and perhaps the most important one.
The query software doesn't search the web - it checks the records that have been created by its own index software. And those records have been made possible by the raw material the spider software collects.

What You Need to Understand About Search Engines

That is it. What you need to understand is that the search engine has done all the hard work of collecting and analysing web pages, BUT it only makes that information available when someone does a search by entering words in the search box and hitting return.
The words people use when they search therefore determine the results the search engine presents. So search engine optimizers want to know the words people use when they search - we call them keywords - that might sound fancy but keywords are only 'the words people use when they search'.

And that's what Wordtracker provides. Use keywords in your website copy and you will prosper: ignore them and your online business will surely perish.
Coming soon:

Part 2: The Keyword Matrix - how any website can find hundreds of popular keywords in minutes.

Part 3: How to use keywords in your website copy.

Check out these other articles:
How to build genuine SEO skills
Case Study: Park Seeds
Keyword Creativity in Web Design


-----------------------------------------------------------------
Posted By Jeff Houdyschell providing proven income opportunities, ideas and information for the best work at home jobs, visit:
http://www.eSmartJob.com

How to Build Genuine SEO Skills that Will Impact Your Online Sales

by John Alexander
A beautiful website with no traffic or visibility can't survive in the business world. But a high ranking website that gets tons of traffic, but where no-one is compelled to make a purchase or take action, won't work for you either. Think "visibility PLUS a solid call to action."
In this article, I am going to outline a few options to help you build genuine SEO skills, but first it is important to think about what search engine marketing means. It is a fascinating topic, but it takes in much more than just the process of "optimization" alone. Search engine marketing is actually the process of optimization plus effective marketing. You need both of these elements for your website to be successful and to effectively make sales and convert that new traffic.
Here's the thing to understand. Highly relevant pages that are easily found in top search results also need to be absolutely engaging and have a legitimate value to the visitor. They need to compel a response from the visitor - and this is where you can truly begin making money and increasing your sales. Visibility for "quality content" combined with the skill to compel your visitor to "take action" is what will make a nice pay check and make you happy.
Get that idea into your head and you will already be along the road to increasing your online sales.

Okay, just before we talk about options for building your SEO skills, here are a few other important considerations:

Accuracy of Information and Resources: It is extremely important to choose carefully where you get your training and the source that you put your trust in. If you are going to build your SEO skills, you need to understand where the information you are studying originates. After all, how can anyone possibly know exactly what the search engines are doing? Make it your goal to build the skills from those who can demonstrate long term accuracy. If someone cannot market their own services on the Web, how can they teach you anything?

The Secret of Accuracy: I'll let you in our own secret for accuracy. I believe that the only way that you can understand what a search engine is doing, is to actually research it. We research everything that we teach our students in our courses and Workshops, because it is the only way to know for sure what is happening. Researching does not mean listening to someone else's theories, it means actually testing and measuring the truth about how a search engine is behaving.

There is no value in searching for "tricks" or "short cuts" or "cheats" to try and fool the search engines. (The people who are selling you on these ideas do not make money in the SEO industry.) Don't waste your time going on a hunt for some little trick or two that will not deliver any genuine value. Ultimately, the best approach is to grow your understanding and grow your SEO skills.

Let's examine some real easy options for building genuine SEO skills.

There are a variety of ways to study and gain these advantages for your online business, but you may want to consider what your own objectives are with respect to the speed of learning and how important the turn around time is to you.

One of the first tips I'll emphasize is simply to make a firm decision to get started. There are so many people that will buy a program or purchase a product, but for some reason have difficulty getting to know how to use it: as a result, they never do. So make up your mind right now that you are going to be one of them and that you're determined to do what it takes to learn and succeed. Don't be afraid that you'll make a mistake or do something wrong. Think about it. It is far better to get started on your SEO journey of learning and make a couple mistakes, than it is to let months go by, never make a mistake and never get started.

Learn from the SEO community by visiting respected forums and discussions groups. You may not get leading edge stuff (that costs money!) but you will get a tremendous amount of good information. And you'll also hear both sides of a story - pros and cons - from the debates that rage within the community.

Subscribe to good newsletters and learn about what the experts say. Many of them are free to sign up to and they can be a great place to start learning.

Gain personal confidence through experience and practice. Far too many people hesitate to test out their ideas. The sooner you build your confidence, the sooner you will realize the potential for what you can perform. In the beginning, start with a few of your own sites where you have full creative liberty without the demands or pressures that come from a client.
In the beginning, set some easy objectives to reach. As you get comfortable competing at a certain level, then you can progress to take on bigger challenges. It's surprising how fast you can grow your skills with a little practice on a regular basis.

Another easy way to shape your early skills is to learn from the experts by doing a course in person or online. Good courses are worth their weight in gold. Even better, good courses give you unrivalled opportunities to network with your peers and with other experts in person. Relationships forged at these gatherings can last for years and bring you wonderful benefits.
Another tip for accelerated learning is to see if you can find an expert who will provide you with personal mentoring. Mentoring from an expert usually involves instruction combined with coaching and review work. The benefit is that there is nothing like having a coach or a mentor who is willing to teach you exact processes and strategies in person. It's ultimately one of the quickest ways to learn.

In Conclusion:

Whether you choose to build your skills over a period of time or whether you want to gain those SEO skills more quickly right away, the single most important thing to remember is to make that all important first decision to "Get Started". Then you can take your own websites, and eventually your client's websites to a whole new level of success.

Check out these other articles:

Case Study: Park Seeds
Keyword Creativity in Web Design
Keyword Basics: How search engines work

John Alexander conducts 2, 3 and 5-Day SEO Workshops with partner Robin Nobles. He also is Co-director of Search Engine Academy (http://www.searchengineacademy.com ) and teaches at Online Web Training (http://www.onlinewebtraining.com) Sign up for a Free “SEO Tip of the Day” every day in your e-mail.



-----------------------------------------------------------------
Posted By Jeff Houdyschell providing proven income opportunities, ideas and information for the best work at home jobs, visit:
http://www.eSmartJob.com